Menu Innovations
Burger King reworks Beef Wellington as a Wagyu burger
Burger King reworks Beef Wellington as a Wagyu burger
It is also bringing back “The Wagyu” and adding new sides, including truffle-loaded fries.
Black Sheep Coffee unveils limited-time Banana Arcade menu
The menu draws on retro arcade themes and playful, familiar flavours.
LEON brings back Fish Finger Wrap to lead menu overhaul
The relaunch is part of the chain's new “Icon Dishes” series.
Guzman y Gomez unveils a new menu under $4
It’s designed for cheeseburger lovers and taco fans.
Acai Bros expands line-up with Peaches & Cream collaboration
The drink is available for a limited time across its 11 outlets nationwide.
Starbucks Korea unveils Seoul-exclusive beverages
The drinks are available in the Tall size.
YO! and KitKat drop cream puff collab
Crisp choux pastry meets chocolate cream and a whole wafer finger.
Heavenly Desserts' seasonal sweets get a Japanese twist
The menu will be available from 24 March to 26 July.
McDonald’s unveils Easter treats, spicy nuggets returns
The menu includes a Cadbury Mini Eggs Frappe, Mini Eggs McFlurry, and Creme Egg McFlurry.
McDonald’s brings McGriddles to UK&I for limited-time launch
The chain is also offering £3 off McDelivery breakfast orders of £15 or more.
Motto Motto’s Bento boxes are back
The refreshed Bento feature signature dishes and a new Salmon Poke bowl.
Oporto introduces limited-edition Portuguese Crispy Burger
The item launches on 17 March at participating restaurants nationwide.
Pret A Manger rolls out Triple Sandwiches in menu shake-up
Also new is a Thai-style chicken baguette, available in full or half sizes.
CHAGEE adds Iced Lemon Fruit teas in the Philippines
The brand is also releasing summer-themed merchandise with the new drinks.
Pizza Hut Singapore reinvents solo dining with new Sliders, My Box
Flavours include Ghost Pepper Cheese Chicken, Truffle Spinach Chicken, and Cheesy Beef Pepperoni.
Côte Brasserie marks National Butcher’s Week with new beef burger
The limited-edition burger combines the chain’s beef bourguignon with its hand-pressed patty.
Krispy Kreme locks in Pistachio Overload for good
The range was first introduced in February 2025 as a limited-edition tie-up with Pistachio Papi.
Commentary
What Third-Party Auditors Keep Finding in Southeast Asia's Fastest-Growing QSR Markets
Beyond bargains: India's QSR brands leverage efficiencies to develop value.