Marketing
Chipotle offers free food, Roblox game for Cinco de Mayo
Chipotle offers free food, Roblox game for Cinco de Mayo
It aims to highlight its ingredients and drive engagement with younger customers through free food.
3 days ago
Pizza Hut Singapore unveils new Sir Melts-a-Lot plushie
The brand is also hosting a 10-minute “cooking” experience with cosplayer Rurusama.
5 days ago
Costa Coffee to be served onboard all Jet2.com, Jet2holidays flights
Passengers can enjoy a selection of hot drinks in-flight across 13 UK airports.
5 days ago
Third Wave Coffee partners with HarperCollins India for World Book Day
The partnership will turn select Third Wave Coffee outlets into cafe libraries.
PizzaExpress to give 100 free Pizzettas on 10 May
This is in celebration of the opening of the new PizzaExpress Swansea Pod.
Taco Bell launches ‘Nacho Chop’ challenge in Camden
The challenge asks people to shave their head for free chicken nachos
Tim Hortons taps K-pop star Mark Lee as first Korean brand ambassador
To mark the partnership, they have unveiled two collaboration sets.
Tim Hortons brews new coffee retail lineup in South Korea
It features whole-bean coffee and fine-grind coffee.
KFC Singapore enters exclusive partnership with Live Nation
The collaboration will see KFC give away concert tickets and backstage passes.
YO! partners with Perri Kiely for biggest menu overhaul
The move is part of a strategy to appeal to a wider audience.
Chatime launches first in-app game to drive engagement
Prizes include buy one get one free and free upsizes.
Taco Bell launches Encore Hours to capture late-night demand for concert crowds
The initiative was first launched in the UK.
PizzaExpress marks 60 years with new fashion collection
The collection features eight limited-edition items.
Macca’s unveils new limited-edition Minecraft Movie Meal
It will be available from 2 April to 14 May whilst supplies last.
Starbucks and Peanuts to launch global collaboration
The collaboration will introduce Peanuts-inspired merchandise and beverages.
Macca’s rolls out first AFL Happy Meal Trade Day
The event will be on 22 March from 11 a.m. to 1 p.m.
KFC leverages blind box marketing scheme in new promo
Prizes include starring in a KFC commercial or getting a free trip.
Commentary
The Customer Retention Revolution: The predictive approach to preventing churn