Marketing

The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.

Two new Christmas sauces were also launched as part of the campaign.

‘Sundaes with Sunday’ marks brand ambassador Ferne McCann’s first activation.

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

The TVC was created by McCann London.

The items are featured in the chain’s new concept store.

All proceeds from purchased scarves go to The Pret Foundation.

All proceeds will be going to the KFC Foundation.

The chain looks to “educate customers on the art of creating the perfect crisp sarnie.”

Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.

Results will be posted to Muffin Break’s Facebook page the evening before the official election.

It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.

One runner up will also receive a year’s supply of free pizza.

Winter Olympic gold medalist Jakara Anthony will serve as a brand ambassador.

The chain touts it as their biggest campaign to date.

The chain is donating all profits from this initiative to its charity partners.