Marketing

CHAGEE targets Japan and South Korea in Asia expansion push

The milk tea brand leans on ‘everyday luxury’ to shift perceptions around tea.
4 days ago

Ole & Steen to give away half a million slices of cinnamon social

The giveaway aims to encourage more customers to use the brand’s app.
4 days ago

Saudi-based fast food chain Kudu unveils new Falcons Box 2.0 meal

It also offers in-app gamification, turning orders into a quest.
4 days ago

Pizza Hut Israel partners with AI firm Pairzon to boost marketing efficiency

The partnership gives the chain faster access to real-time data and marketing tools.
6 days ago

Burger King launches BBQ Bundle to capitalise on summer barbecue dining trends

The campaign targets Brits frustrated by failed BBQs, offering a flame-grilled alternative.
6 days ago

Chipotle to give out free hand-mashed guac this National Avocado Day

It will be only available for orders made via the Chipotle app or website.
6 days ago

Starbucks Singapore expands rewards programme to include Grab orders

The coffee giant is offering double rewards to drive adoption.

Tim Hortons China expands summer menu with new items

It features additional offerings such as yuzu-flavoured drinks, amongst others.

Jollibee marks SG's 60th Nat'l Day with Coca-Cola charm

Customers can grab the co-branded keychain with the $24.50 SG60 meal purchase.

Baskin-Robbins launches $2 ice cream scoops for kids

The promotion is part of the celebration for International Ice Cream Day.

Chipotle’s limited-edition lip stain kit returns

The lip stain kit will be available in the US, the UK, and Canada.

Baskin-Robbins, LANEIGE partners for rainbow sherbet-inspired lip mask

LANEIGE lip masks will be given away for the first 100 at five LA Baskin-Robbins.

KFC HK, iProspect launch Gundam-themed campaign

KFC’s Causeway Bay store now features Gundam-themed decor.

Pizza Hut unveils new £15 weekly Wednesday promo

Both pan and handcrafted pizzas are included in the offer.

Pizza Hut Singapore brings back Cheesy 7 line-up for Fantastic Four premiere

The new lineup will be available from 10 July to 7 September.

LEON sees 81% spike in app orders following rewards programme launch

The brand is currently exploring ways to expand the programme by adding more food offerings.