Marketing
QSR marketing execs shift from discounts to culture, access and experiences
QSR marketing execs shift from discounts to culture, access and experiences
Community and cultural connections are becoming more important than transactional rewards.
12 hours ago
PizzaExpress HK rolls out Grana Padano menu in EU-backed campaign
The limited-time dishes span 19 outlets as cheese-led menu returns for summer.
20 hours ago
GYG Singapore unveils two-for-$12 draught beer special
The promotion is available alongside menu items, including the BBQ Chicken Double Crunch burger.
23 hours ago
Dodo Pizza kicks off football campaign across 13 markets
The campaign features a collectable album inspired by classic football sticker collections.
5 days ago
El Jannah, DoorDash serve up another partnership chapter
Customers can get El Jannah's charcoal chicken at half price on DoorDash until 30 June.
5 days ago
Tealive, Dutch Lady brew up new RTD milk tea line
The range includes MooTea (Signature Milk Tea) and MeowCha (Signature Matcha).
5 days ago
GYG drives into Apple CarPlay era with in-car ordering
Orders placed through CarPlay are linked to GYG’s GOMEX loyalty programme.
5 days ago
Macca’s unveils new three-tier McSmart value range
The launch coincides with the continued availability of its Loose Change menu.
6 days ago
Wendy’s UK drops limited ‘Biggie Sharer Boxes’
It includes a “9x mix and match” burger box and a larger set with 20 chicken tenders, fries, and dips.
6 days ago
The Coffee Club offers free remakes under new Coffee Guarantee
The policy covers all 16 hot and cold espresso-based drinks.
GYG Singapore scores with ‘Up For The Cup With GYG’ World Cup campaign
It also partners with JSSL Football Club as official sponsor of its 2026 Summer Soccer Camps.
Zizzi rolls out World Cup deal offering Italians free main course
Customers who are not Italian can receive a 30% discount on food items.
Chipotle UK serves up BOGO deal for football-shirt-wearing fans
The promotion is capped at five free entrées per transaction.
Starbucks brings back Unicorn Frappuccino for short summer run
It will be available in the US, with other international markets to follow.
Macca’s scores FIFA World Cup 26™ tie-up with new meals, merch
It also introduces a new “Goal-den McFlurry” with Caramilk.
HOP Vietnamese marks London opening with 500 HOP box giveaway
The 2,500 sq ft site has seating for up to 60 people.
McDonald’s Philippines launches 2-minute drive-thru promo
Customers can try out the offer as many times as they want.
Most Read
1. Macca’s unveils new three-tier McSmart value range 2. KFC UK&I debuts new Tenders & Dips range 3. KFC unveils new era of boneless chicken, store design globally 4. Yum! Brands to sell Pizza Hut operations in $2.7b deal 5. Weekly Global Wrap: Yum China buys Pizza Hut China; McDonald’s revives fried apple pie; Taco Bell expands fajita lineupResource Center
Event News
QSR leaders reveal how they decide which trends to follow and which ones to leave behind.
Commentary
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