Marketing
UK chain Kaspa's unveils Mean Girls-inspired menu
The new menu will include three movie-inspired dishes.
UK chain Kaspa's unveils Mean Girls-inspired menu
The new menu will include three movie-inspired dishes.
Mad Mex campaign lifts sales by 9%
The brand’s marketing campaign reached 2.9 million Australians.
Shake Shack Hong Kong brings back its spicy chicken menu
The new menu is part of its Lunar New Year limited-time offer.
Australia Open names Luckin Coffee as official coffee partner
The Chinese coffee giant will introduce peripheral products during the season.
Subway releases mini film for ‘Cookiemas’ campaign
The campaign was delivered by Subway ANZ’s integrated agency collective ‘Team Fresh’.
Behind GDK’s culture of collaboration
Beyond social media, the brand is building its own culture in the kebab space.
Macca’s and Crocs announces first collaboration
The two will release limited edition footwear inspired by iconic McDonald’s characters.
German Doner Kebab partners with Paramount Pictures for Sumotherhood release
The film will feature a cameo of the brand’s iconic meal box.
Cafe Kitsune partners with Casio to launch vintage watch collection
The watch's design takes inspiration from Parisian architecture.
Pret A Manger doubles discount for loyalty programme ahead of global launch
The loyalty programme will first launch in the US.
Caprinos Pizza partners with AdSmart from Sky to launch targeted TV ad campaign
The partnership helps the pizza brand identify which audiences to target.
Grill’d launches purple burger to support Melbourne rugby team
This is to celebrate the team entering the 2023 NRL final games season.
Mad Mex pledges 80,000 burritos if runners break records in fun run
The burritos will be given to all entrants in the marathon.
How Grill’d built Barbie’s real-life ‘dreamhouse’
The fast-food brand took inspiration from the film’s architectural aesthetic.
The secret ingredient to viral fast-food marketing campaigns
Burger King Singapore’s head of marketing shares four tips.
Five Guys guys celebrates 10-year anniversary with new merch drop
The new apparel line is called the checkerboard merch.
McDonald’s to launch ‘fry-thru’
The restaurant will serve hot crispy fries with some limited-edition sauces.
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Event News
Event News
Innovations in QSR could be rolled out in months thanks to Gen AI
![Innovations in QSR could be rolled out in months thanks to Gen AI]()
Executive insights
Key AI applications include predictive forecasting, finance automation, and personalisation.
Key AI applications include predictive forecasting, finance automation, and personalisation.
