QSR Media

The brand aims to open 30 stores by 2027.

The launch comes as Irish food and culture gain momentum in the UK.

The new format tailors the chain for travellers on the move.

Additional locations are planned across Fife, the Highlands, and Inverness.

The new format will debut at Wraps & Wings’ next opening in Q3.

Fluffy Fluffy will occupy 1,548 sq ft on Silbury Boulevard, with Chopstix taking 3,323 sq ft on Silbury Arcade.

The launch will be followed by summer activations and surprise pop-ups across the UK.

The move targets younger consumers, who are fueling growth in the UK's fried chicken market.

Yum!’s board approved the deals, which are expected to close in the third quarter of 2026.

The campaign features a collectable album inspired by classic football sticker collections.

Customers can get El Jannah's charcoal chicken at half price on DoorDash until 30 June.

The range includes MooTea (Signature Milk Tea) and MeowCha (Signature Matcha).

Orders placed through CarPlay are linked to GYG’s GOMEX loyalty programme.

The launch coincides with the continued availability of its Loose Change menu.