QSR Media

The company said the opening is a key step in its China expansion plans.

Customers can add two large sides for an additional £3.79.

It is available from 30 March to 8 April in-store and through Click & Collect.

It is also bringing back “The Wagyu” and adding new sides, including truffle-loaded fries.

The first site to feature the updated format will be in Woking.

Simple categories like sauces are being reimagined as strategic growth levers.

Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.

Growth ranked as the top priority for only a small fraction of leaders.

Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.

The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.

At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product. 

The appointment takes effect on 31 March.

The move builds on the early success of voice ordering within the Just Eat app.

The menu draws on retro arcade themes and playful, familiar flavours.