Menu Innovations

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.
2 days ago

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.
2 days ago

What’s new in Pret A Manger’s 2024 Spring menu?

New salads, new drinks, and some returning favourites were announced.

2 nations’ flavours collide inside wagamama’s centre of innovation

The new Chicken Katsu Pie is a product of this centre of innovation.

Pizza Hut Australia brings to life a SpongeBob SquarePants dessert

The new dessert is an inspiration from a SpongeBob SquarePants episode.

Popeyes UK launches new sandwich and sauced wings

Also joining the limited-time launch is a new barbecue-flavoured chicken wrap.

Red Rooster revamps Rippa roll

The brand is also introducing an app-exclusive menu.

Subway’s Deniz Safa on why balance is key when innovating

Deniz shares her thoughts on how brands should innovate in today’s world.

Côte unveils new Easter menu by Gordon Ramsay’s ex-chef

The restaurant also has a special menu for its home delivery service.

Pizza Hut launches Melts in India to deliver more on-the-go options

It marks the brand’s first entry into a new category in the Indian market.

Mad Mex unveils new limited-time steak menu

The Mexican fast-food chain spent six months to develop the new menu.

Tortilla launches fitness collaboration with TikTok star Jonny Davies

The brand will release a new menu that is perfect for fitness training.

PizzaExpress launches new base with double the dough

The new base is a delivery-exclusive menu item.

Badiani unveils new gelato and croissant fusion

The new menu is part of the Shapes of Gelato range.