Menu Innovations
McDonald's Menu Heist comes to Australia
McDonald's Menu Heist comes to Australia
The menu will include five menu items previously exclusive in other countries.
34 minutes ago
Moonleaf partners with local artist for summer drink launch
The new drink series features passion fruit, strawberry, and lychee fruit teas.
6 days ago
Creams Café expands beyond desserts with new smoothie, mocktail range
The launch is in partnership with Mockingbird Raw Press.
Schnitz ties new drink launch to Star Wars collectable push
The promotion includes the new Schweppes Galactic Lemonade and an exclusive mug.
Fireaway Pizza turns 10 with limited-time Italian menu
The chain will also run a “Nonnas Eat for Free” promotion throughout May.
B Bagel rolls out major menu overhaul across all sites
The rollout includes seven new bagel options.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
Chatime unveils new Matcha range nationwide
The range includes Brown Sugar, Jasmine, and Earl Grey Matcha milk teas.
LEON resets spring menu with bigger rice boxes and returning favourites
The chain adds a Mushroom Magic rice box and new chef-led sauces.
McDonald’s expands McCrispy line with spicy kick and bacon upgrade
The chain is also introducing a spicy mayo dip as a permanent menu item.
McDonald’s unveils new line of refreshers and sodas in the US
The brand is also launching limited-edition drink carriers.
Burger King UK launches limited-time Star Wars-inspired menu
A children’s Mandalorian King Jr. meal will also be available at selected locations.
Pret A Manger bets big on protein in major menu shake-up
The chain is also introducing large-size versions of its barista-made beverages.
Starbucks Korea takes ube cheesecake nationwide after strong debut
The dessert was first introduced on 14 April in about 100 locations.
McDonald’s UK&I breakfast gets a fiery upgrade this May
A new breakfast wrap is also being added to the lineup.
Honey Chicken returns to Chipotle UK after strong 2025 run
The item will also be offered as part of the chain’s High Protein Cup for the first time.
Soul Origin launches SO Tiger Bun range
The launch is in partnership with Rugby League star Jarome Luai.
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Event News
Operators are being pushed to simplify menus, improve efficiency, and sharpen brand identity.
Commentary
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