Executive insights

San San weighs franchising as store expansion hits funding limits

The sandwich chain targets 15–20 outlets as fit-out costs rise.

QSR marketing execs shift from discounts to culture, access and experiences

Community and cultural connections are becoming more important than transactional rewards.

Operators urged to focus on fundamentals as scaling pressure mounts

Everything else is just noise, according to one QSR brand leader.

Chaiiwala tests compact format to widen reach

The food chain is also targeting drive-thrus and travel hubs.

Firehouse Subs adds chicken, spice to suit Australian tastes

The chain plans 15 Southeast Queensland restaurants within three years.

Malaysian F&B brands abandon mass-market advertising

Programmatic ad buying is pushing brands toward data-led targeting.

IRO Sushi bets on health-conscious dining as UK fast casual moves away from fried food

IRO Sushi's director of operations sees this as a long-term opportunity for the brand.

Budget-conscious diners turn to Luke’s Bánh Mi

The chain plans to expand through franchise conversions, not greenfield sites.

Selective consumers force a reset in QSR strategy says Urban Barista CEO

Operators are being pushed to simplify menus, improve efficiency, and sharpen brand identity.

Eatphoria bets on multi-brand model as single-format QSR struggles to keep pace

COO Richard Benton believes that simplicity and differentiation are now the only path to franchise growth.

UK restaurant chains rethink menus as weight-loss drugs reshape demand

Operators cut portions and test alternative store formats amidst cost pressure.

Evolving kitchen operations are helping QSR brands navigate supply and cost uncertainties

Smaller kitchens, automation, and delivery reshape QSR operations in India.

Chipotle sharpens its edge as UK QSR pressures rise

The brand builds value through its core strengths, led by a customisable menu.

Smacks pursues dual funding to speed UK expansion

Rap duo Krept and Konan back the round and join as creative directors.

QSRs are shifting toward 'smarter' value-led strategies as price sensitivity heightens

The future winners will not simply be the cheapest or the biggest expanders.