Wendy’s turns 5 in India, rolls out first-ever QSR Party Bus | QSR Media
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Press photo / Wendy’s India

Wendy’s turns 5 in India, rolls out first-ever QSR Party Bus

It also includes an in-store comedy roast show and rave parties.

Wendy’s is marking its fifth year in India with a series of campaigns and events, like the launch if its first-ever QSR party bus.

The party bus, which will be in Mumbai on 8 August, is described as a mobile rave featuring fast food, music, and neon lighting.

In Bangalore on 14 August, it will host an in-store comedy roast led by performer Banti Banerjee.

Additionally, marketing efforts include content collaborations with influencers, a burger cake, and a mockumentary.

The campaign concludes with DJ-led events across four cities: Delhi, Pune, Hyderabad, and Bangalore from 22 to 24 August, combining fast food with nightlife. 
 

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