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Wendy’s turns 5 in India, rolls out first-ever QSR Party Bus
It also includes an in-store comedy roast show and rave parties.
Wendy’s is marking its fifth year in India with a series of campaigns and events, like the launch if its first-ever QSR party bus.
The party bus, which will be in Mumbai on 8 August, is described as a mobile rave featuring fast food, music, and neon lighting.
In Bangalore on 14 August, it will host an in-store comedy roast led by performer Banti Banerjee.
Additionally, marketing efforts include content collaborations with influencers, a burger cake, and a mockumentary.
The campaign concludes with DJ-led events across four cities: Delhi, Pune, Hyderabad, and Bangalore from 22 to 24 August, combining fast food with nightlife.
