Marketing
Behind GDK’s culture of collaboration
Behind GDK’s culture of collaboration
Beyond social media, the brand is building its own culture in the kebab space.
Macca’s and Crocs announces first collaboration
The two will release limited edition footwear inspired by iconic McDonald’s characters.
German Doner Kebab partners with Paramount Pictures for Sumotherhood release
The film will feature a cameo of the brand’s iconic meal box.
Cafe Kitsune partners with Casio to launch vintage watch collection
The watch's design takes inspiration from Parisian architecture.
Pret A Manger doubles discount for loyalty programme ahead of global launch
The loyalty programme will first launch in the US.
Caprinos Pizza partners with AdSmart from Sky to launch targeted TV ad campaign
The partnership helps the pizza brand identify which audiences to target.
Grill’d launches purple burger to support Melbourne rugby team
This is to celebrate the team entering the 2023 NRL final games season.
Mad Mex pledges 80,000 burritos if runners break records in fun run
The burritos will be given to all entrants in the marathon.
How Grill’d built Barbie’s real-life ‘dreamhouse’
The fast-food brand took inspiration from the film’s architectural aesthetic.
The secret ingredient to viral fast-food marketing campaigns
Burger King Singapore’s head of marketing shares four tips.
Five Guys guys celebrates 10-year anniversary with new merch drop
The new apparel line is called the checkerboard merch.
McDonald’s to launch ‘fry-thru’
The restaurant will serve hot crispy fries with some limited-edition sauces.
Shake Shack UK launches first retail collaboration
The fast-food brand has teamed up with culture brand Wavey Garms.
Subway Singapore wants customers to walk more with first challenge-based activation
The campaign gives a chance to win cash prizes of up to $3,000.
KFC celebrates 45th year in Singapore with multi-sensory installation
The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.
KFC unveils limited-edition Christmas in July jumpers for fans, pets
Two new Christmas sauces were also launched as part of the campaign.
Fridays promotes kids’ menu in new campaign
‘Sundaes with Sunday’ marks brand ambassador Ferne McCann’s first activation.
Most Read
1. Red Rooster serves new Cheesecake Fries 2. Weekly Global Wrap: Yum! Brands partners with NVIDIA; Food delivery aggregator launches BNPL service; Wendy's unveils Australia-exclusive menu 3. Dine Brands International to expand dual-branded Applebee’s, IHOP concept 4. Taco Bell launches Encore Hours to capture late-night demand for concert crowds 5. Pappa Flock expands footprint with two new Sydney openingsResource Center
Event News
Nominations are open to all multi-site fast food and fast-casual restaurants in the UK.
