HEYTEA, POP MART launch Twinkle Twinkle campaign

This marks HEYTEA’s first globally coordinated co-branded launch.

Chinese tea chain HEYTEA and POP MART have launched their global co-branded campaign featuring the Twinkle Twinkle characters in HEYTEA stores worldwide.

The campaign, themed "Twinkle Twinkle for Winter," highlights the Twinkle Twinkle characters and offers a range of experiences, including specially designed character visuals, co-branded drinks, themed merchandise, decorated stores, and a pop-up called the Inspiration Bus.

This is HEYTEA's first globally coordinated co-branded launch.

The campaign spans Mainland China, Hong Kong SAR, and Macao SAR, as well as over 100 HEYTEA stores across the US, the UK, Canada, and other overseas markets.