HEYTEA
HEYTEA is a Chinese tea drink chain which first opened in 2012 in Jiangbianli, Guangdong, China. With its mission and vision of "Drive Quality, Spark Joy" HEYTEA is committed to rejuvenating Chinese traditional tea culture and making high-quality tea products available to all consumers. In 2018, HEYTEA expanded its reach internationally, beginning its globalisation strategy. Currently, HEYTEA has more than 3,000 stores worldwide.
HEYTEA deal marks latest boost to Chinatown London F&B cluster
HEYTEA deal marks latest boost to Chinatown London F&B cluster
Additional openings include Arôme Bakery, Kawan by Uncle Roger, and SanHao.
8 hours ago
HEYTEA refreshes Hong Kong K11 outlet, launches new drink
The revamped outlet incorporates the concept of “shadow” in its interior.
HEYTEA, POP MART launch Twinkle Twinkle campaign
This marks HEYTEA’s first globally coordinated co-branded launch.
HEYTEA secures Halal certification in Malaysia
To mark the certification, HEYTEA held a nationwide "Halal Day," offering free drinks.
HEYTEA taps Adyen as payment technology provider
The brand has over 4,300 outlets in 300 cities worldwide.
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
HEYTEA opens first concept store in Myeongdong, Seoul
The concept was inspired by the Chinese literature "Lofty Mountains and Flowing Streams.”
Chinese tea brand HEYTEA opens first outlet in Sydney
The brand boasts a footprint of 4,000 outlets worldwide.
HEYTEA opens in South Korea as it pushes for more Asia market entry
The brand has been accelerating its expansion since 2023.
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