HEYTEA
HEYTEA is a Chinese tea drink chain which first opened in 2012 in Jiangbianli, Guangdong, China. With its mission and vision of "Drive Quality, Spark Joy" HEYTEA is committed to rejuvenating Chinese traditional tea culture and making high-quality tea products available to all consumers. In 2018, HEYTEA expanded its reach internationally, beginning its globalisation strategy. Currently, HEYTEA has more than 3,000 stores worldwide.
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
HEYTEA opens first concept store in Myeongdong, Seoul
The concept was inspired by the Chinese literature "Lofty Mountains and Flowing Streams.”
Chinese tea brand HEYTEA opens first outlet in Sydney
The brand boasts a footprint of 4,000 outlets worldwide.
HEYTEA opens in South Korea as it pushes for more Asia market entry
The brand has been accelerating its expansion since 2023.
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Event News
Event News
Innovations in QSR could be rolled out in months thanks to Gen AI
![Innovations in QSR could be rolled out in months thanks to Gen AI]()
Executive insights
Key AI applications include predictive forecasting, finance automation, and personalisation.
Key AI applications include predictive forecasting, finance automation, and personalisation.
