HEYTEA opens in South Korea as it pushes for more Asia market entry

The brand has been accelerating its expansion since 2023.

Chinese tea brand HEYTEA recently celebrated its entry in South Korea with the opening of its first outlet in in Apgujeong, Gangnam District, Seoul.

The Apgujeong outlet is over 80 square metres down the street and is surrounded by boutique stores, fashion stores as well as popular bakeries. HEYTEA said it will offer its new-generation Chinese tea drinks made from all real ingredients.

ALSO READ: How Taco Bell avoided a flash in a pan success after its Thailand launch

In general, four series of choices will be offered in the Apgujeong store, including "Seasonal Inspirations", "Refreshing Real Fruit Teas", "Classic Real Dairy Milk Teas" and "Refreshing Finest Teas". Classic HEYTEA drinks will be included in the menu, such as "Very Grape Heytea (Original)", "Very Grape Cheese (Original)", "Mango Grapefruit Sago", "Roasted Brown Bobo Milk (Original)", "Strawberry Mulberry Black" and "Regal Aqua Green Jasmine Cheese (Original)", amongst others. 

Prices will range between KRW3.9k ($2.91) to KRW7.4k ($5.52) excluding additional toppings.
After-tax prices will range from 3,900 KRW to 7,400 KRW per cup at a moderate average of 6,100 KRW (excluding additional toppings).

HEYTEA will also debut its popular"Most Romantic HEYTEA City Fridge Magnets" which will feature a limited Seoul Only edition inspired by the city's iconic Namsan Tower (N Seoul Tower).

Since opening its first overseas outlet in Singapore in 2018, HEYTEA has accelerated its global expansion in 2023, opening in new markets such as U.K, Australia, Canada, the U.S. and Malaysia.