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HEYTEA opens first concept store in Myeongdong, Seoul
The concept was inspired by the Chinese literature "Lofty Mountains and Flowing Streams.”
HEYTEA has announced the opening of its first concept store in Myeongdong, which is a three-story space that shows a modern Zen-inspired environment.
The store design incorporated the elements of water, blending them into the building's facade as well as the second and third-floor interiors, drawing inspiration from the classic Chinese literature "Lofty Mountains and Flowing Streams."
HEYTEA opened its first store in Seoul’s Apgujeong district in March, followed by the opening of its second store in Hongdae in July.
