Marketing
Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits
Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits
Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.
Just Eat enlists Katy Perry for new global campaign
The TVC was created by McCann London.
Tealive teams up with Nestlé for Kit Kat drink range
The items are featured in the chain’s new concept store.
Pret A Manger celebrates spring menu launch with scarf collection
All proceeds from purchased scarves go to The Pret Foundation.
KFC selling £198 leather ‘Wrapuette’ bag
All proceeds will be going to the KFC Foundation.
Subway taps TikTok star as ‘crisp sandwich sommelier’
The chain looks to “educate customers on the art of creating the perfect crisp sarnie.”
Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions
Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.
Muffin Break launches sixth ‘Bean Poll’ as federal election nears
Results will be posted to Muffin Break’s Facebook page the evening before the official election.
Subway Malaysia celebrates family, togetherness during Ramadan in new campaign
It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.
Domino’s giving away pepperoni pizza-themed car
One runner up will also receive a year’s supply of free pizza.
Grill’d announces sponsorship with AIS to develop nutrition education
Winter Olympic gold medalist Jakara Anthony will serve as a brand ambassador.
The Coffee Club showcases bean to cup “obsession” in new ad
The chain touts it as their biggest campaign to date.
KFC teams up with fine dining chef Nelly Robinson for 11-course degustation menu
The chain is donating all profits from this initiative to its charity partners.
Chatime delivers ode to oddity with “Satisfy Your Strange” campaign
The campaign features a range of seven “weird” characters created in collaboration with Scottish digital artist Sam Lyon.
Domino’s launches new ‘Hot & Fresh’ campaign with ‘It’s Friday’
The chain became the founding client of the new creative agency in January.
Pizza Hut named exclusive QSR partner of Repco Supercars Championship
The collaboration was done in support of Pizza Hut’s expansion strategy in Australia to double their restaurant count and surpass the 500-store mark...
Subway sponsors PremiAir Racing
The sandwich chain’s colours are now featured in one of the team’s supercars.