Marketing
Creams Café files trademark for ‘Froffle Toast’ launch
Creams Café files trademark for ‘Froffle Toast’ launch
This move aims to secure ownership before similar versions appear.
Red Rooster pairs Reds Hot launch with fuel incentives
It includes one $1,000 fuel prize and 10 vouchers worth $100 each.
Sticks’n’Sushi launches Japanese Rice Lager with Mikkeller
It features light rice and citrus flavours, a mild sweetness, and a clean finish.
Jollibee enters Final Fantasy XIV universe with limited-time collab
The collaboration runs until 31 May.
Slim Chickens links up with Cluedo for nationwide prize promotion
The promotion uses Cluedo-style elements, including suspects and mystery-solving themes.
Chipotle relaunches loyalty programme with more perks
It's also bringing back its “Freepotle” promotion, offering monthly free items and bonus rewards.
Chatime turns to TikTok to widen bubble tea appeal in Australia
It seeks to convert curious newcomers confused about the drink.
Insomnia Coffee rolls out SAMBAZON açaí bowls across 16 Irish locations
The rollout comes as demand for açaí continues to grow in the Irish market.
Côte Brasserie brings £10 value menu to weekday dining
Guests can upgrade to a three-course set menu for an additional £10.
PizzaExpress takes ‘Marry Me Chicken’ pizza to supermarket shelves
The product will be available at Sainsbury’s from 15 April.
Starbucks bridges South Korea and Japan with seasonal drink exchange
Each market is offering reinterpretations of the other’s spring drinks.
Dodo Pizza UAE wraps up Ramadan with kids' classes and Iftar meals
The UAE’s Ramadan economy is projected to reach $16.4b in 2026.
Why you won’t see El Jannah sauces on supermarket shelves
The brand’s Chief Marketing Officer also weighs in on Sydney's chicken wars.
Oliver’s Real Food, Newcastle Jets launch partnership for active lifestyles
The partnership covers the Jets’ junior programmes and A-League teams.
Red Rooster offers half-price deals on classic menu favourites
The deal runs Wednesdays from 1 to 22 April until 4 p.m. via Click & Collect.
Sushi Express Singapore launches limited-time collaborations with The Powerpuff Girls
Limited-edition items include merchandise and themed food.
Chipotle offers free burritos and meals in April
The promo aims to capture the UK’s £1.7b burrito market.
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Event News
Operators are being pushed to simplify menus, improve efficiency, and sharpen brand identity.
Commentary
How QSR growth starts with 'Intelligent Influence'
Beverage first formats are reshaping consumption in India’s QSR market
Evolving kitchen operations are helping QSR brands navigate supply and cost uncertainties