Marketing

KFC Singapore enters exclusive partnership with Live Nation

The collaboration will see KFC give away concert tickets and backstage passes.

YO! partners with Perri Kiely for biggest menu overhaul

The move is part of a strategy to appeal to a wider audience.

Chatime launches first in-app game to drive engagement

Prizes include buy one get one free and free upsizes.

PizzaExpress marks 60 years with new fashion collection

The collection features eight limited-edition items.

Macca’s unveils new limited-edition Minecraft Movie Meal

It will be available from 2 April to 14 May whilst supplies last.

Starbucks and Peanuts to launch global collaboration

The collaboration will introduce Peanuts-inspired merchandise and beverages.

Macca’s rolls out first AFL Happy Meal Trade Day

The event will be on 22 March from 11 a.m. to 1 p.m.

KFC leverages blind box marketing scheme in new promo

Prizes include starring in a KFC commercial or getting a free trip.

Domino’s brings back iconic Garlic & Herb dip

It will be exclusively available through Domino’s social media giveaways.

KFC Singapore unveils new KFC Pockett for Int'l Women's Day

This is in partnership with Pinheads and R/GA for this International Women’s Day.

Macca’s partners with AFL to launch first-ever AFL Happy Meal

Each meal will feature collectables, including AFL bag clips, skills cards, and stickers.

Starbucks Singapore revamps its rewards program

Guests can now earn stars with every purchase using any payment method.

Pret A Manger cancels plan to double its monthly subscription fee

Subscription fees will continue to be priced at £5 per month.

Gong cha rides ‘blind box’ craze with POP MART tie-up

The tea company is targeting Gen Alphas by creating social media buzz.