Starbucks pivots to all-day dining in the US as food revenue doubles
Food sales have spiked 100% over the last six years.
Starbucks plans to continue the momentum for its food business, which has doubled since 2020, with the launch of a new bakery lineup in the US.
The brand plans to launch a lineup of globally inspired flavours, such as the Strawberry Matcha Loaf. The company is also adding more all-day options, including flatbreads, wraps and snacks like protein balls.
The coffee chain is also planning to entice more customers back in the afternoon with the rollout of its matcha menu. In the spring, customers will see a premium chai offering that allows them to adjust the sweetness. Customizable Energy Refreshers will also debut, from options to make them decaf to adding an extra boost of energy.
“We know how to get people talking with our strong track record of culture-shaping innovation,” she said. “From seasonal lattes to Protein Cold Foam, we have consistently created platforms that redefine the industry. Innovation isn’t optional. It’s oxygen for our brand,” Tressie Lieberman, global chief brand officer at Starbucks.
