In Focus
The Middle East and Africa fast food market to hit $52.26b by 2033
The Middle East and Africa fast food market to hit $52.26b by 2033
																					
							The burgers and sandwiches segment accounted for 36.4% of the MEA fast food market share in 2024.
						
					
					
				Domino’s, rivals flock to chicken as competition heats up
																					
							Its popularity is driving menu innovation even at non-chicken chains.
						
					
					
				QSRs slash prices as value wars loom
																					
							They also face competition from casual-dining brands.
						
					
					
				How Popeyes UAE endeared itself to local consumers
																					
							Convenience and digital-first ordering are driving customer behaviour.
						
					
					
				Al Sayer accelerates Caribou, Five Guys expansion
																					
							It’s no longer about being everywhere; it’s about being where it matters.
						
					
					
				Fast food chains lean on promotions, loyalty schemes to offset weak demand
																					
							Brands are competing for the same meal slots. 
						
					
					
				Careem Food points to delivery-specific menus to attract more solo diners
																					
							In the UAE, 64% of lunch orders are for individual meals.
						
					
					
				‘Fakeaways’ gain ground as Aussie fast-food brands enter retail aisles
																					
							QSRs are reshaping competition in frozen meals, sauces, and burger patties.
						
					
					
				Dodo Brands banks on local flavours for global expansion
																					
							Local adaptation is at the heart of the multinational foodservice group.
						
					
					
				FoodCo expands into hospitals and airports
																					
							It’s testing new store formats that will set the tone for expansion.
						
					
					
				Piccolo Me enters Lebanon, eyes Middle East growth
																					
							It plans to expand in the UAE, Saudi Arabia, and Qatar.
						
					
					
				Weak consumer confidence flattens delivery and takeaway sales growth in June
																					
							The first half of 2024 saw muted sales growth for the sector.
						
					
					
				Kudu refreshes brand with viral meals to win over young Saudis
																					
							Its mobile app has gained more than a million loyalty members in just nine months.
						
					
					
				CHAGEE targets Japan and South Korea in Asia expansion push
																					
							The milk tea brand leans on ‘everyday luxury’ to shift perceptions around tea.
						
					
					
				The Sushi Co eyes 100 UK locations by 2030
																					
							Its rise aligns with a state push for a healthy food revolution.
						
					
					
				What are Saudi Arabia’s most recommended brands?
																					
							The rankings are based on YouGov’s 2025 Recommend Rankings in Saudi Arabia report.
						
					
					
				UK QSRs turn to gamified loyalty programs
																					
							Rewards are now standard, with 93% managed through apps.