Menu Innovations

KFC Australia to open pop-up store to launch new burger range

Called the Original Crispy Burger, it will become a permanent addition to the menu.

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

Marrybrown’s Thailand flavour inspired menu returns

The menu features different Tom Yam chicken flavours.

Costa Coffee enters new BOSH! collaboration for summer menu launch

This is the second time the two have collaborated on a new menu item.

TGI Fridays launches new limited edition summer margaritas

The new drinks were launched in partnership with Rooster Rojo tequila and Cointreau.

Luckin unveils new Single Origin Espresso in Singapore

The new beans originated from the Aceh Gayo region in Sumatra, Indonesia.

Gami Chicken launches its first grilled chicken range

This is part of the brand’s strategy to deliver healthier options.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

What’s new in Pret A Manger’s 2024 Spring menu?

New salads, new drinks, and some returning favourites were announced.

2 nations’ flavours collide inside wagamama’s centre of innovation

The new Chicken Katsu Pie is a product of this centre of innovation.

Pizza Hut Australia brings to life a SpongeBob SquarePants dessert

The new dessert is an inspiration from a SpongeBob SquarePants episode.

Popeyes UK launches new sandwich and sauced wings

Also joining the limited-time launch is a new barbecue-flavoured chicken wrap.

Red Rooster revamps Rippa roll

The brand is also introducing an app-exclusive menu.

Subway’s Deniz Safa on why balance is key when innovating

Deniz shares her thoughts on how brands should innovate in today’s world.