Chart of the Week: Combo meals lead QSRs top promotional trends

Price reductions make up 70% of all promotions this year.

Special offers, a subcategory of price reduction promotions make up 45% of all promotions with the most popular one being combo meals, a chart by Meaningful Vision revealed.

Combo meals and meal deals provide better value for money, becoming a regular and prominent feature on daily menus as revealed by the latest study. 

For instance, approximately 23% of the menu for top QSR chains features some combo offers, such as a main meal, side, and drink. 

The number of promotions is growing this year, with the most popular ones revolving around price reductions, accounting for nearly 70%. 

Fast food chains entice customers with special price offers, limited-time discounts, and coupons to encourage purchases.