Meaningful Vision
Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
Why chicken leads the UK QSR market
Why chicken leads the UK QSR market
Visits to chicken restaurants increased significantly, compared to the wider fast-food sector.
4 days ago
Fast-food rises as restaurant visits drop 6.8% in 2025
Expansion of outlets drove fast-food growth.
Fast-food expansion masks 1% visit drop
Northern Ireland led regional outlet growth for the sector in 2025.
UK QSR chains shift focus to value as costs rise
Expansion in 2026 is continuing, but more cautiously.
TGI Fridays’ relaunch falters amidst casual dining slump
Falling footfall, rising costs, and a delayed revamp hurt the brand.
Price spread between fast-food and coffee chains exceeds 100%
Core items such as cappuccino and latte prices rose by about 9%, whilst speciality drinks have surged even more sharply.
Dublin’s fast-food density thins out amidst 7% annual fall in October
This marks the sharpest drop in three years.
Afternoons now drives coffee traffic
Mid-afternoon to early evenings have become the fastest-growing daypart for coffee shops and bakeries.
London leads UK’s coffee and bakery boom
In the UK, there are an average of 1.75 outlets for every 10,000 people.
Afternoon crowds shift coffee rush hour
The morning rush is now replaced with a more social coffee occasion.
Restaurant expansion slows despite new players entering the UK
Fast-food chains grew by 2%, according to recent data.
UK foodservice faces sharp price increases in 2025
Chicken chains have increased prices the most.
Domino’s, rivals flock to chicken as competition heats up
Its popularity is driving menu innovation even at non-chicken chains.
Fast-food brands lose growth momentum
London footfall also weakened for the first time since the pandemic.
Loyalty is no longer a ‘nice to have’—analyst
93% of promotions in Q1 were made through mobile apps.
UK QSRs meal deal prices outpace individual menu items' growth in Q1
However, this price promotion, along with LTOs, continues to grow.
Digital discounts surge 25% in UK foodservice
These discounts are aggressively present in delivery platforms
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As ordering moves to apps and kiosks, brands risk losing their identity.
