Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

Fast food chains adapt menus amidst decreasing demand

Chains continue to focus on meal deals and LTOs.
4 days ago

Fast food chains adapt menus amidst decreasing demand

Chains continue to focus on meal deals and LTOs.
4 days ago

Secret ingredients behind popular price promotion

Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.

Combo meals surge as top fast-food offer

This type of offers made up almost half of special price promotions in 2023.

Fast food promotion tactics defend against rising costs

Tactics such as offering more specials, meal deals, and free delivery have surged.

Rate of food price increases slows more rapidly for main meals

The slowdown in price growth was more visible for food items vs beverages.

EXCLUSIVE: Slowing food price inflation not enough to prevent footfall reduction

Since June, foodservice price inflation has consistently decreased.

Exclusive: Latest data reveals food service inflation slows by 6% in H2

Since June 2023 foodservice price inflation has consistently decreased.

Bakeries and coffee shops thrive as employees return to the office

Foot traffic in the UK's fast-food business rose by 1%.

Morning and daytime consumer footfall traffic drive market growth

New consumer habits are driving this part of the day.

Continued growth of office attendance in city centres benefits fast-food trade

Consumer traffic across the top 100 chains dipped to -1.7% in Q3.

Which LTO category has the highest proportion in fast-food menus?

QSRs are putting more thought into LTOs as a way to enhance value and attract customers.

Fast food menu structure: The averages and extremes of item counts

Most fast-food restaurants refresh at least 50% of their menu items annually.

Fast food menus focus on main meals and LTOs in response to shift in consumer demand

Main meals and combos are becoming increasingly important, followed by coffee.

How restaurant promotions are changing in foodservice

Amongst the UK's top 100 foodservice chains, about 70% of promotions revolve around price offers.