Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

Bakeries and coffee shops thrive as employees return to the office

Foot traffic in the UK's fast-food business rose by 1%.

Morning and daytime consumer footfall traffic drive market growth

New consumer habits are driving this part of the day.

Continued growth of office attendance in city centres benefits fast-food trade

Consumer traffic across the top 100 chains dipped to -1.7% in Q3.

Which LTO category has the highest proportion in fast-food menus?

QSRs are putting more thought into LTOs as a way to enhance value and attract customers.

Fast food menu structure: The averages and extremes of item counts

Most fast-food restaurants refresh at least 50% of their menu items annually.

Fast food menus focus on main meals and LTOs in response to shift in consumer demand

Main meals and combos are becoming increasingly important, followed by coffee.

How restaurant promotions are changing in foodservice

Amongst the UK's top 100 foodservice chains, about 70% of promotions revolve around price offers.

Chart of the Week: Pizza delivery disparity

Pizzerias exhibit the most uneven regional distribution.

Why are there fewer fast-food outlets per capita in the UK’s top cities?

Major cities Manchester and Birmingham do not even make it into the top 20.

Chart of the Week: Prices increased faster for cheaper menu items

Budget-conscious offerings saw a substantial 21% increase in their prices.

Chart of the Week: Food price surge shows disparity across categories

Drink price surge was more restrained than food cost escalation.