Morning and daytime consumer footfall traffic drive market growth
New consumer habits are driving this part of the day.
According to Meaningful Vision's recent report, based on in-depth analysis of the top 100 chains in the UK, Quick-Service Restaurant (QSR) categories are experiencing significant footfall growth during morning and daytime hours, with increases of 9.7% and 2.1%, respectively.
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Notably, bakery, sandwich, and coffee shops are capitalising on this trend, showcasing growth rates of 6.9% and 13.3% compared to the previous year. For instance, 32% of coffee shop visits occur in the morning. Day-time visits across the entire food service sector have risen by 4%, whilst evening traffic, particularly in burger establishments and coffee shops, has witnessed a decline.
"People are spending more days in the office and are returning to their familiar morning routines. As these new trends emerge, swapping a cup of coffee at home for breakfast near the office, or opting for a quick sandwich for lunch, operators are well served to monitor closely these shifts in consumer behaviour," Maria Vanifatova, CEO of Meaningful Vision said.
Read the full report here.
