Djan Magbanua
Why digital-led strategies are vital to Baskin-Robbins' growth
Why digital-led strategies are vital to Baskin-Robbins' growth
From collaborations to realigning its focus, the brand continues to thrive on digital.
Social Media Wrap: Domino's new loaded fries; Costa Coffee's marketing twist; Badiani's Christmas contest
Find out what QSRs have been up to on social media this week.
Subway’s Christmas menu to see new cookie drop after four years
The cookie will be baked in-house daily.
Weekly Global Wrap: Applebee's preps for 2024 menu revamp; Popeyes chicken wings permanent; Chik-fil-A trials drone delivery
Here is a summary of the most interesting QSR news stories of the week globally.
McDonald’s eyes bigger bite on China market
McDonald’s Corporation will now own 48%, remaining as a minority partner.
Motto Motto unveils new premium donburi
The new menu will be offered at a special price for loyalty card members.
Gami Chicken creates new gin and tea cocktail
This is just one of three new gin-based cocktails added to the menu.
Pizza Hut unveils new Supercar designed by 10-year-old school girl
It will be the official artwork on Pizza Hut Racing’s Comaro Supercar worth $1m.
GOPIZZA opens first container model format in Bangalore
The brand plans to alot up to 15% of its expansion strategy with this model.
KFC UK & Ireland taps Kate Wall as new Marketing Director
Wall has been with KFC for almost five years.
Pad Thai Cafe and the Boil Club opens in The Upper Place
The brands will open this November.
Here are the UK’s top 10 most ordered dishes
The survey also reveals that more UK consumers are trying new dishes this year.
LEON launches pop-up grotto in Central London
The pop-up grotto will launch over the weekend.
Delivery and takeaway sales climbs on the back of higher menu prices
This segment accounts for just under 15 pence in every pound consumers spend.
UK DIY bacon butty brand Le Swine to open cafe
It will open in East Sheen.
Social Media Wrap: Shake Shack holiday desserts reveal; Burger King's Christmas burger; Starbucks Netflix tie-up
Find out what QSRs have been up to on social media this week.
Fast-food restaurants could be the gateway for more healthy options in Hong Kong
74% of consumers choose plant-based foods for health reasons.
Commentary
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