Soul Origin launches $40k loyalty programme giveaway

The brand said this is their way of showing appreciation to loyalty members.

Starting today until 14 April, all Soul Origin Loyalty members will be given a chance to have their mortgage or rent paid for the rest of the year.

Under the promo, Soul Origin will cover the winner’s mortgage or rent for the rest of the year up to $40k.

To enter, all you have to do is simply scan your loyalty account and make a purchase of at least $5 (including GST) to be eligible. Non-members who sign up for Soul Origin’s loyalty programme will also be allowed to join.

MORE LIKE THIS: KFC to fly five lucky Aussies to try international menu

According to Soul Origin, this initiative isn't just about prizes and giveaways – it's about building a community and showing genuine appreciation for their loyal customers. 

"It's all about showing some love to our loyal customers. We want everyone to feel like they're part of the family here at Soul Origin. So, we're always coming up with ways to say 'thanks'. Whether it's a little extra treat, a discount, or trialing our latest new menu releases, we're all about making sure our customers know just how much we appreciate their ongoing support. Our Soulmate members hold a special place in our brand. Their loyalty means a lot to us,” Adam Neil, COO of Soul Origin said.