Taco Bell enters UK travel hubs with first railway site
The brand plans to expand operations to more travel hubs.
One Retail, the specialist retail arm of Compass Group UK & Ireland, has opened Taco Bell’s first railway station location in Birmingham New Street on 27 May.
The Mexican-inspired quick-service restaurant is located at the station’s main entrance, directly opposite the Bull Ring shopping centre. It will welcome guests daily between 11 AM and 11 PM and stay open until midnight Thursday to Saturday.
Birmingham New Street is considered the UK’s busiest station outside London, welcoming over 54 million passengers every year, serving as a major national rail hub connecting destinations across England, Wales and Scotland.
According to the group, the opening marks a milestone for One Retail, as they launch their partnership with Taco Bell and build momentum across operations within travel hubs, such as UK train stations.
To celebrate the big opening, Taco Bell will be offering a free Crunchy Taco to the first 100 customers who are signed up on the Taco Bell Rewards programme, plus the chance to spin the prize wheel to win some exclusive merch.