Taco Bell
Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell. Taco Bell is a subsidiary of Yum! Brands, Inc.
Taco Bell launches Baja Blast in the UK for the first time
Taco Bell launches Baja Blast in the UK for the first time
The rollout begins with a limited launch at Taco Bell’s Baker Street restaurant in London.
QSR marketing execs shift from discounts to culture, access and experiences
Community and cultural connections are becoming more important than transactional rewards.
Weekly Global Wrap: Yum China buys Pizza Hut China; McDonald’s revives fried apple pie; Taco Bell expands fajita lineup
Here is a summary of the most interesting QSR news stories of the week globally.
Taco Bell enters UK travel hubs with first railway site
The brand plans to expand operations to more travel hubs.
Collins Foods completes transition of 20 Taco Bell restaurants
The company said it is on schedule to complete the transfer.
Restaurant Brands New Zealand snaps up Taco Bell franchise from Collins Foods
The transaction is still subject to regulatory clearance and completion conditions.
Fast-food, quick-service chains power top 25 brands to $190.1b in 2026
Expansion and rising takeout, delivery, and quick-service demand drive sector growth.
Taco Bell rings for free tacos in week-long campaign
The campaign will run from 7 to 12 October.
KFC, Taco Bell operator receives takeover offer
The offer is for $4.45 per share.
Weekly Global Wrap: Americana eyes local brands to franchise; Chipotle launches rewards programme for college students in the US; Taco Bell rethinks AI voice ordering in drive-thrus
Here is a summary of the most interesting QSR news stories of the week globally.
Social Media Wrap: CHAGEE opens eight outlets in Malaysia; KFC Singapore statement on pork products claim; Taco Bell Thailand opens in riverfront location
Find out what QSRs have been up to on social media this week.
Taco Bell unveils new Refrescas line of refreshments
The company aims to boost drink sales to $5b by 2030.
UK fast-food chains revamp menus, store hours to cut costs
Outdated tech could also drag QSRs down.
Taco Bell opens new store in Haven Samui Community Mall
The store, spanning over 80 square metres, can accommodate up to 45 seats.
Taco Bell offers free packaging for fashion resellers
Click & Collect customers can get free bags with any order for a limited time.
Taco Bell launches ‘Nacho Chop’ challenge in Camden
The challenge asks people to shave their head for free chicken nachos
Collins Foods exits Taco Bell business
It is in talks with Taco Bell International for the potential transfer of ownership of the business.
Commentary
The customer habits you build in a ‘Goldilocks’ market set the tone for what comes next