Knoops appoints Pret A Manger founder Julian Metcalfe as non executive director

The brand is planning a £5m fundraise for its international expansion.

Chocolate drink brand Knoops has appointed Pret A Manger and Itsu founder Julian Metcalfe and former Sanctuary Spa CEO Alice Avis as non-executive directors.

This comes after Knoops said it has secured EIS approval for a £5m fundraising round which will be led by Lush co-founder and former Hotel Chocolat chairman Andrew Gerrie.

The funds will be used to fuel the brand’s global expansion plans.