wagamama debuts first loyalty programme

The platform will have unique features like content by wagamama chefs.

wagamama launched its first loyalty programme called ‘soul club’.

The soul club app will serve as a typical loyalty programme however wagama said it will also hae exclusive and engaging content from brand ambassadors.

The content will be from senior wagamama chefs and the loyalty programme’s founding members, social media star and podcaster, GK Barry, culinary expert and vegan blogger, Alfie Steiner and food entrepreneur and supper club sensation, Rahel Stephanie. 

These ambassadors will support in hosting supper clubs, recipe and cooking videos on how to make wagamama classics and other content series which will appear in the soul feed.

The loyalty programme will have a game-like structure, where as members level up, they gain access to exclusive supper clubs and cooking classes hosted by wagamama’s long-standing executive head chef, Steven Mangleshot and soul club collaborators.

There are three levels. Level One is accessed by downloading the app and signing up. Level Two is accessed after visiting wagamama four times in a year whilst Level Three is accessed after eight visits, unlocking the VIP status.

wagamama VIPs are given VIP treatment, as level three members also enter a draw to win premium monthly merch drops. Little gifts are set to surprise and delight members along the way, including the £1,000 big birthday draw and secret menu items, accessible only through membership.

“We have creatively challenged ourselves to launch a world, which invites wagamama into the pockets of members in the most valuable way possible. Working with exceptional talent and creators to showcase delicious recipes so that even if you can’t visit wagamama as often as you like, you can still enjoy food that hits your soul with a bang at home,” Kay Bartlett, Chief Marketing Officer at wagamama said.