Lucas Groeneveld, Regional General Manager Retail Uber Eats, Town Crier and Laurence Kain, Co-Founder of Capital Brewery.
Uber Eats launches petition to change the name of Australia’s capital
The food delivery giant wants it to be named CanBEERa.
Uber Eats has announced that it has launched a petition to rename Australia’s capital to CanBEERa, in recognition of the wealth of craft breweries in the region.
According to Uber Eats, this is a ‘tribute to the nation’s capital being a ‘hop spot’ for local brewers’ and is calling on Australians to rally behind the petition to rename the city, hoping to deliver enough signatures to officially present it to Parliament by National Beer Day on Friday 4 August.
The tongue-in-cheek campaign coincides with the launch of Uber Eats alcohol delivery service, with Canberrans joining the rest of the east coast capitals in being able to order alcohol from local merchants through the app.
“When we discovered the incredible concentration of locally grown brewers in the capital we thought - what better way to help promote their craft nationally than by petitioning to rename the nation’s capital in their honour? Goulburn might have the Big Merino and Coffs the Big Banana but nobody has ever had a town named after their most popular export - why can’t CanBEERa be the first?”
The campaign is launching in partnership with some Canberra breweries like Capital Brewery.
