Inside Oliver’s new restaurant refresh

The new look will be incorporated into a wider store network in the medium term.

Oliver’s new restaurant refresh will have a more warm and natural atmosphere whilst maintaining its core of fresh real food as a premium quick-service restaurant.

The brand recently opened the doors to its rebuilt Wyong Northbound restaurant, bearing its new look.

In a quick interview with QSR Media, Oliver’s CEO Natalie Sharpe said that, like their menu which has gone through careful evaluation over the last 18 months, the same approach was done with the new restaurant design.

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“We want our customers to feel the quality, care and attention to detail through all aspects of the business from the food & coffee to the interiors,” Natalie said.

Inside the restaurant, customers are greeted with a large countertop with several large screens displaying menu items as well as illuminated display cases of drinks and neatly stacked food-to-go containers. 

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Near the counter is a self-service kiosk for customers who want to order by themselves that conveys the intersection of customer service and technology.

There are also shelves stacked with Oliver’s products on the wall.

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“We are the leader in offering quality, real food in the QSR space and everything we do reflects this. Updating our store design to a modern, clean fresh look is part of this vision,” Natalie said.

According to Natalie, in the short term, two restaurants at Pheasants Nest have already been signed, with fit-outs for the new restaurant refresh commencing in early October. These stores are estimated to commence trading by early December.

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“We will also develop plans to align the wider store network to this updated aesthetic over the medium term,” Natalie said.

Oliver’s has 16 cafes and restaurants open along the highways of Australia's eastern seaboard, from Melbourne to Maryborough.