Survey reveal Brits top 5 favourite pizza toppings

Nearly one in two said they like to customise their shop-bought pizzas with extra toppings.

Customising pizzas is a favourite amongst consumers as nearly 47% have said they like to add extra toppings to their shop-bought pizzas, a survey by Cooks&Co revealed.

Nearly a fifth (19%) have admitted to stripping away all the toppings and replacing them with their favourites. The 25 to 35 age group are the ones who love to customise their pizzas the most with 33% of them doing it.

Because of this, the survey found out Brits' top five preferred toppings namely extra cheese, shredded or chopped chicken, pepperoni, onions, and mushrooms. 

Conversely, the list of least-liked toppings comprises figs, jackfruit, aubergine, broccoli, artichoke, and seafood. The ever-controversial pineapple is a topic of fierce debate, with nearly half (48%) embracing its sweet tang, just over two in five (43%) staunchly refusing it, and one in 12 (9%) remaining undecided.

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The survey also said that the popularity of pizza toppings like sweet peppers, chillies/jalapeños, and sundried tomatoes mirrors broader culinary trends. These flavours offer bold and unique taste experiences, aligning with the growing interest in the Mediterranean and Latin American cuisines, where these ingredients frequently shine. 

The research, commissioned by Cooks&C, was conducted by Censuswide with 2,000 UK General Consumers (National-Representation) between 11.09.23 to 13.09.23. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.