Latest research shows support for warning labels on fast food
But public remains split on whether it will effectively ease pressure on the NHS.
The placement of graphic warnings on the labels of fast-food and other processed food products has found public support, according to an exclusive CT Group poll.
The food and beverage sector is well placed to assist Keir Starmer, Prime Minister of the United Kingdom and Rachel Reeves, Chancellor of the Exchequer’s growth plans. However, the sector remains concerned about the potential introduction of stringent regulations to fight obesity.
“The data shows initial community support for having plain, standardised packaging, like packaging without colours or logos,” Mark Domitrak CT Global Head of Research told QSR Media.
“Support is stronger for placing pictorial health warnings on fast-food and processed food than it is for placing them on alcohol” said Domitrak.
Last year, the government announced £40b tax increases, raised public borrowing, and pledged additional funding for the NHS and schools. Public concerns like obesity have put the NHS under strain.
Domitrak said research showed some community concern that fast-food may be marketed to children, which was the reason given for bans on junk food ads before 9 PM as it is thought it lures children into wanting fast food.
However, when asked if such regulations would reduce pressure on the NHS, which is the rationale used by the Government, the public was divided on the actual impact.
“Cost of living continues to dominate the issue agenda, and the public are sceptical that the measures will be effective and concerned they will add to their household budget,” said Domitrak.
“The jury is still very much out. Whilst people don’t necessarily think such measures will have a significant impact on the NHS, this doesn’t mean they oppose them. Both the health and economic arguments still need to be made” Domitrak said.
*CT Group conducted a nationally representative poll of n3281 Great British voters online from 29 August to 5 September 2024.
