Soul Origin launches specialty coffee range
The range comes in 15 different varieties.
Soul Origin has announced the launch of its specialty coffee range that comes in 15 different varieties.
Defined by the Specialty Coffee Association back in the 1970s, Specialty Coffee is evaluated on exceptional characteristics like aroma, flavour, and acidity.
According to Soul Origin, their specialty coffee is sourced directly from farmers and mill procedures, such as Soul Origin’s dedicated team in El Salvador.
As part of its promotion of the new range, Soul Origin launched the SO Guarantee Offer on 16 June. The brand said that if a consumer thinks their coffee does not meet the Specialty Coffee standards, they will replace it without any cost.
Meanwhile, Soul Origin also announced the launch of the new limited edition single-origin coffee from Tanzania’s Mimba Farm, which features a flavour profile of salted caramel sweetness, strawberry cola, root beer spice, honey and a bright citrus
Soul Origin has 165 sites in Australia.
