Chaiiwala launches customisable mocktail range targeting Gen Z consumers
The brand is working with Red Bull on a programme of content and activations.
Indian street food cafe brand Chaiiwala has launched a new range of customisable mocktails targeting Gen Z consumers.
The range centres on Chaiiwala's four much-loved mocktails — Mango Mojito, Watermelon Spritz, Tahitian Lime and Blueberry— now available infused with a choice of Red Bull, including the classic Energy Drink, Sugar Free, The Apple Edition, The Summer Edition and The Coconut Edition.
The launch comes as the energy drinks category continues to see strong growth, with the market forecast to grow by £678m between 2024 and 2030.
Chaiiwala also announced that it is working with Red Bull on a programme of content, experiential activations and competitions, further strengthening the brand’s presence in the spaces where younger audiences spend their time.
“The energy category continues to grow at pace, particularly amongst younger consumers who are looking for drinks that offer bold flavours, customisation and a sense of experience. For us, this partnership is about responding to those trends while staying true to what makes Chaiiwala distinctive,” Sohail Ali, Co-Founder of Chaiiwala, said.
“Gen Z want experiences that feel personal and exciting, and that is exactly what this collaboration delivers. Combining Red Bull with our mocktail range gives customers the freedom to create something that is uniquely theirs, while introducing a new generation of customers to Chaiiwala’s flavour-led proposition,” he added.
