Why you won’t see El Jannah sauces on supermarket shelves
The brand’s Chief Marketing Officer also weighs in on Sydney's chicken wars.
El Jannah won’t be launching its famous sauces on supermarket shelves anytime soon, according to the brand’s chief marketing officer.
During the At The Table interview with host Alana Brittain, Director of Restaurants ANZ at Uber Eats, Adam Issa, CMO of El Jannah, said they can’t launch any of their sauces on supermarket shelves because they don’t use preservatives.
“But we have to also stay true to how we do things at El Jannah, and that is making sure that only the best products get put in that sauce. So we'd love to, but not for the foreseeable future. It's about the quality,” Issa said during the show.
The move highlights a contrast to what some quick-service restaurant brands have been doing in the past couple of months, with chains like Grill’d Healthy Burgers and Zeus Street Greek launching what are often called ‘fakeaways’, restaurant-branded products sold in supermarkets.
Issa also weighed in on the Sydney chicken wars. A report published last spring 2025 by ANZ, Australians consumed one kilogram of chicken per week. Chicken sales are also expected to exceed $4b by 2032.
“For it to be a war, you have to think that you have something to lose. We have humbly been dominating charcoal chicken now for 27 odd years. We love competition. We think that we want to see more and more people in this space. A rising tide brings all boats up, so for us, making sure that the charcoal chicken as a chicken type, within the minds the hearts and on the tongues of Australians, is needed. So we are all for it. Bring it on. But there's no war with us. It's all lovely,” Issa said.
