McDonald's Saudi Arabia anime tie-up draws 100.4 million views
The 42-day run also logged 1.35 million clicks across social media channels.
McDonald's Saudi Arabia's 42-day collaboration with global anime phenomenon Jujutsu Kaisen delivered 100.4 million video views at a 100% completion rate, alongside 9.07 million engagements, as the brand moved to embed itself directly within fan culture.
The campaign, developed with independent creative and branding agency Them Again, generated more than 146.9 million impressions and reached 26.1 million unique people across TikTok, YouTube, programmatic video and X. Engagement included 1.35 million clicks and 233,000 profile visits, while the brand earned 8,039 new organic followers, with activity extending beyond Saudi Arabia into international fan communities.
Roughly seven in 10 of those reached were aged 18 to 34, placing McDonald's Saudi Arabia inside the fandom conversation rather than adjacent to it. The results were accompanied by high levels of social conversation, user-generated content and repeat purchase linked to the campaign's collectables mechanic.
Those outcomes were driven by a nationwide activation that spanned limited-time menu items, collectible packaging and restaurant takeovers, rolled out in phases across digital, social and out-of-home channels.
"Partnering with Jujutsu Kaisen has allowed us to meet them where their passion actually lives. It is exactly the kind of bold, locally relevant work we want to be known for; a clear statement that McDonald's Saudi Arabia is a cultural brand, not just a category leader," said Bassam Suleiman AlSuhail, marketing director, Riyadh International Catering Corporation (McDonald's KSA).
