Middle East

Baskin-Robbins to launch feature-rich rewards app in 2026

Winning the Gen Z battle means moving beyond transactions into culture.

PizzaExpress UAE rolls out new PE Club loyalty webapp

It lets diners earn and redeem rewards at all nine UAE outlets.

Chuck E Cheese announces expansion to Turkey

The plan is to build three restaurants by the end of 2026.

Hardee’s UAE launches breakfast menu

The menu includes breakfast muffins and Hardee’s signature coffee.

Deliveroo UAE joins DoorDash following deal completion

DoorDash’s Head of International and Wolt co-founder Miki Kuusi will take over as Deliveroo’s new CEO.

Yolk Brands brings Pickl and BonBird to Jordan

Three Pickl and five BonBird outlets will open in Amman, starting in early 2026.

Chipotle enters Qatar amidst Middle East expansion

More locations are expected to open in Kuwait and the UAE by year-end.

Keeta debuts in Dubai

This follows its expansions to Hong Kong, Saudi Arabia, Kuwait, and Qatar.

Fast-food CEOs embrace IT to keep pace with digital-savvy diners

Digital channels now account for 45% of Kudu’s orders.

Keeta expands operations to Kuwait

This followed rollouts in Hong Kong, Saudi Arabia, and Qatar.

The Middle East and Africa fast food market to hit $52.26b by 2033

The burgers and sandwiches segment accounted for 36.4% of the MEA fast food market share in 2024.

Voice AI ordering system launched at KFC drive-thrus in UAE

Average order values have increased by about $2.20.

Chipotle expands in UAE with third Abu Dhabi restaurant

The new branch spans over 237.7 sq. m. and is located at Yas Mall.

Abu Dhabi launches ‘Golden List’ initiative to boost trade and food safety

This aims to expedite the clearance of food products across the emirate’s border.