Australia

The chain touts it as their biggest campaign to date.

The chain is donating all profits from this initiative to its charity partners.

The campaign features a range of seven “weird” characters created in collaboration with Scottish digital artist Sam Lyon.

The chain was founded by brothers Trevor and Steven Simmons in 2010.

The chain guaranteed it will replace the item for free for customers who are not satisfied with the soy-based product.

The chain took its tested recipes and converted them to vegetarian versions.

The chain became the founding client of the new creative agency in January.

Their latest outlet has a ‘70s gaming aesthetic.

(Editor’s Note: The commentary piece has been lightly edited for clarity. Reposted with permission. Link to original post here.)

The campaign raised $1.36 million last year.

Paik’s boasts nine dishes that intersect between fermented Korean flavours and more traditional Chinese-style stir fry.

The executive looks to immediately focus on the core business, working with their team and franchisees to emerge in a post-COVID world.

Healthier food options are forecasted to 'experiment' with subscriptions
 this year.

The Vietnamese chain is also rolling out a further 35 stores across Australia.

The “Graduate Program” is designed to “fast track the future leaders of Mad Mex,” the chain said.

The collaboration was done in support of Pizza Hut’s expansion strategy in Australia to double their restaurant count and surpass the 500-store mark in the next four years.