Fujitsu technology chief to speak at the QSR Media Australia Conference

Red Bull is the conference’s major sponsor.

Quick-service restaurants (QSRs) are continually evolving in response to shifts in consumer preferences and technological advancements. As these restaurants seek ways to improve efficiency, convenience, and customer experience, their interactions with delivery companies are a pivotal aspect of their business strategies.

At the upcoming QSR Media Australia Conference & Awards powered by Red Bull, Anthony Mittlemark, Chief Technology Officer - Retail at Fujitsu, will be addressing this key question: Are delivery companies still allies of quick-service restaurants, or have they become adversaries?

The event, which serves as an annual gathering of top QSR leaders, vendors, suppliers, and industry professionals, will feature various speaking sessions aimed at sharing insights into the latest trends in the QSR industry.

Fujitsu, a prominent sponsor of the event, will explore how QSRs can maintain their competitive edge in a rapidly changing landscape. This includes the adoption of cutting-edge technologies such as Artificial Intelligence (AI), voice ordering systems, self-checkouts, and innovative drive-thru technologies.

Mittlemark's presentation will also delve into the complex relationship between QSRs and delivery aggregators. As the demand for food delivery services continues to grow, it's essential to understand how QSRs can effectively work with, or potentially compete against, these aggregators whilst providing the best experience for customers.

Fujitsu’s presentation will start at 11:20 AM at the Sponsor’s Stage.

Beyond delivery services, the discussion will encompass a range of technologies that are driving a differentiated experience for QSRs. This includes advancements in customer-facing technology, operational efficiency, and data-driven decision-making.

The QSR Media Australia Conference & Awards powered by Red Bull is set to take place on October 30th at the Sofitel Sydney Wentworth in Sydney, Australia.

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