Piccolo Me targets Melbourne universities for franchise expansion

The Sydney-based brand secured dedicated head office infrastructure to support a massive increase in Victorian site numbers.

Piccolo Me has finalised its test run and is now ready to fully launch its franchise in Melbourne.

In a post on LinkedIn, Piccolo Me co-founder Charlie Hachem said they finalised building the infrastructure needed to ramp up expansion in the city.

“​The Head Office is set, the supply chains are locked, and our first two franchisees are already trading. Now we are actively looking for Industrial, University and local shopping centre sites to take the brand mainstream,” Hachem said.

Hachem previously announced in August last year that it signed its first Melbourne franchisee for Piccolo Me.

Piccolo Me is a family-owned cafe chain with over 40 sites. It launched its first international location last year, bringing the brand to Lebanon.