Wasabi £10 deal targets high street traffic

Bold flavours and Biang Biang noodles headline a strategic move to capture more spend from budget-conscious diners.

Wasabi has launched a new hot meal deal this January across its UK high street restaurants, aiming to inject fresh interest into the category.

The new meal deal centres on Kobachi, Wasabi’s latest hot range. For under £10, customers can choose a hot Kobachi bowl, a hot snack and a drink, positioning the offer as a clear alternative to the cold, sandwich-led meal deals that dominate the market.

​​The new Kobachi range features Chicken and Beef Biang Biang Kobachi, with either tender spiced chicken or soy and garlic marinated beef, and both served with rich, comforting Biang Biang noodles, fresh vegetables, accompanied by a vibrant edamame bean salad, crisp Asian slaw and a pot of chilli oil.  Each dish delivers bold Wasabi flavours in a perfectly sized format.

The deal will run for a limited time only.