BOXPARK taps Michelle Farrell as its first CGO

She will oversee the sales, events & marketing, and commercial functions of the business.

Hospitality and leisure group BOXPARK has appointed Michelle Farrell as the company’s first-ever Chief Growth Officer (CGO).

In her new role, Farrell will oversee the sales, events & marketing, and commercial functions of the business.

Farrell has more than 15 years of experience in the hospitality sector, specialising in marketing and sales.

Most recent appointments include Group Sales and Marketing Director at Nightcap Group, owner and operator of 45 premium bars across the UK. 

She also held several senior positions at hospitality businesses such as Stonegate Group and Novus Leisure.

This appointment comes after some changes to the BOXPARK senior team, following the appointment of new CEO Matt Snell in March and new CFO Chris Burford in January.