A&W reaches deal to pilot Pret A Manger products in Canada | QSR Media
, UK

A&W reaches deal to pilot Pret A Manger products in Canada

If the pilot is successful, A&W will be granted the exclusive rights to expand the Pret brand across the country.

Pret A Manger is set to be introduced in the Canadian market, following an initial agreement with the operator of A&W in the country.

The agreement sees A&W Food Services of Canada offering Pret’s food and coffee in its own restaurants in Canada during an initial two-year trial phase.

If the pilot is determined to be successful, A&W will be granted the exclusive rights to expand the Pret brand across Canada, depending on an “agreed development plan.”
 
A&W has over 1,000 restaurants across Canada, making it the second largest hamburger restaurant company in the country.
 
“We’re still at the early stages, but we’re really pleased to have agreed terms with A&W to bring our freshly made food and 100% organic coffee to Canada. Last month we said our aim was to expand into five new markets, and Canada is a fantastic country to start,” Pret A Manger chief executive officer Pano Christou said in a media release.
 
"A&W guests come to us for great tasting food, made by people they trust. I'm delighted to embark on this exciting pilot, to bring the best of Pret to Canada, offering our guests even more delicious choices to love,” added Susan Senecal, Chief Executive Officer of A&W Food Services of Canada.
 

Follow the links for more news on

Join QSR Media community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Soonta is ready to be a top national Vietnamese QSR
Group chairman Max Xie shares details regarding the brand’s current growth path in his first interview with QSR Media.
Banjo’s is banking on its drive-thru arsenal to reignite interstate growth
CEO and managing director Jessica Saxby talks about the brand’s surging digital sales and how exactly they are avoiding the “Great Resignation”.
Ferguson Plarre Bakehouses wants to rely less on shopping centre locations
Chief executive Steve Plarre expounds on their initial drive-thru strategy, the chain’s “future-focused” brand refresh and why he is for flexible work.