What are Saudi Arabia’s most recommended brands?
The rankings are based on YouGov’s 2025 Recommend Rankings in Saudi Arabia report.
Fast-food chain Albaik ranks third in customer recommendations in Saudi Arabia, with 88.7% of respondents saying they'd suggest the brand to others, according to YouGov’s report.
The top spot went to Saudia (Saudi Airlines) at 91%, followed by Neom, also at 88.7%.
Other brands rounding out the top ten include Adidas (88.3%), Qiddiya and Almarai (both at 88.1%), Qatar Airways (87.9%), Hilton (87.8%), Emaar (86.9%), and Nike (86.5%).
The report also highlighted brands that saw the greatest improvement in their customer scores over the past year.
Tang (+8.7) and Kinder Joy (+8.6) lead the list of top improvers, reflecting strong momentum in the FMCG space.
They were followed by Arab National Bank (+7.9), H&M (+7.6), and REDTAG (+7.4).
Quick-service restaurant Kudu tied for sixth with Danette (+6.6 each), whilst Coca-Cola Light (+6.4), Wrigley's Extra (+6.3), and Pantene (+6.2) rounded out the list of top movers.
YouGov’s findings are based on data from its global consumer panel, which includes 29 million people across more than 55 markets.
