Suntory PepsiCo launches first Boss cafe in Thailand

The new cafe opens on the ground floor of Siam Center.

Suntory PepsiCo Beverage (Thailand) Co, the distributor of Pepsi-Cola in Thailand has opened the first Boss Cafe in Thailand, a report by the Bangkok Post said.

The cafe opened on the ground floor of Siam Center and would be operating until 31 August.

The minimalist café offers a wide range of refreshing drinks and bakery items, targeting working professionals, new-generation coffee lovers and cafe enthusiasts.

According to Anawat Sangkhasap, Chief Marketing Officer of Suntory Pepsico, the introduction of the cafe concept is part of a comprehensive marketing campaign aimed at increasing brand awareness and stimulating coffee consumption amongst coffee lovers.

Thailand is the second country outside of Japan to operate a Boss cafe after first launching in Australia.

Boss is a brand name of canned and plastic bottled coffee and coffee-flavoured beverages sold by Suntory in Japan.