Coach opens its first The Coach Coffee Shop concept in Singapore
The coffee concept is inspired by New York City coffee shops.
Fashion luxury brand Coach has opened its first The Coach Coffee Shop in Singapore, continuing its recent push in the F&B industry.
The Coach Coffee Shop will open at WEAVE at Resorts World Sentosa, in front of Coach’s retail store.
The coffee shop concept aims to evoke the vibe of a New York City coffee shop. Its façade is enveloped in lush greenery, whilst urban architectural elements inside include wallpaper with the city skyline, industrial fixtures with black accents, concrete walls, and decorative LED lighting.
Also featured throughout the space is the beloved coffee cup mascot, Lil Miss Jo. She makes an appearance on to-go cups and napkins. Exclusive Lil Miss Jo merchandise is available for purchase, including a custom Lil Miss Jo tote bag, baseball t-shirts, coffee mugs, canvas pouches and waterbottles.
The menu includes a curation of coffee and speciality drinks, including hot chocolate, iced chocolate, and cherry lemonade, among others. This location will also be the first to feature a seasonal menu, featuring bespoke creations such as strawberry matcha and a tangy, popsicle-inspired orange cream.
Aside from that, the all-day menu includes American classics like Reuben sandwiches, a grilled cheese sandwich, and a weekend-exclusive classic cheeseburger. The Coffee Shop also serves American cruller-style doughnuts with colourful flavours such as raspberry, maple and apple crumble and signature soft-serve in nostalgic flavours like peanut butter & jelly and peaches & cream, as well as a Singapore-exclusive flavour, chilli crab.
The launch follows the opening of the brand’s New York bar-inspired The Coach Bar at Coach Play Singapore Shophouse.
