Pizza Hut launches Melts in India to deliver more on-the-go options
It marks the brand’s first entry into a new category in the Indian market.
Pizza Hut has launched its global bestseller, Melts in the Indian market, marking the brand’s entry into a new category.
Launched in 2022, Melts was designed to provide more individual meal-time options for Pizza Hut’s customers.
Made with crispy, cheesy and loaded, the all-new Melts features a thin and crispy crust loaded with flavourful fillings, melted 100% mozzarella cheese, flavourful sauce, folded over and baked with a buttery glaze and unique spice sprinkles. The new menu is made to be a quick snack, lunch, or an on-the-go meal option.
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For its India launch, the new Melts was tailored to suit Indian taste preferences, offering six variants: Loaded Veggie BBQ, Loaded Chicken BBQ, Cheesy Cheese, Cheesy Cheese Chicken, Magical Makhni Paneer, and Chicken Tikka and Keema Supreme.
“Melts is a product unlike any we have ever had in India, and marks our entry into a brand-new category. We are thrilled to launch such a versatile food item that is so convenient to eat, anytime, anywhere ensuring no interruption, only satisfaction for our customers who are always on the go. The variety of flavours and a great value price point will surely delight and surprise all Pizza Hut lovers, and we are eagerly awaiting their response.,” Merrill Pereyra, Managing Director at Pizza Hut Indian Subcontinent said.
Along with Melts, Pizza Hut has also introduced its signature and much-awaited Thin N’ Crispy
crust, with a variety of unique topping combinations.
