/Gami Chicken
Gami Chicken creates new gin and tea cocktail
This is just one of three new gin-based cocktails added to the menu.
Gami Chicken is adding three new gin-based cocktails to compliment its menu offerings.
First is the gin meets tea mix with a lemon-lime twist in Earl Grey Bliss, soju, honey, and Gun:Bae lager blend perfectly for the Bee’s Nest cocktail, whilst Yuzu Gin features a citrus-forward cocktail of yuzu, gin, and tonic.
The new cocktails complement Gami Chicken’s current alcoholic drinks menu including their signature house beer Gun:Bae Lager and their soju-based, shake-it-yourself cocktails. With ingredients served to tables in a cocktail shaker allowing guests to shake and pour at their convenience, the shake-it-yourself cocktails add an interactive customer touch point.
Gami Chicken Executive Director Jun Lee said the new drinks are part of their strategy to target young adults who are their key consumer demographics. By targeting these consumers, Gami Chicken saw beverage sales increase by 12% from April to October.
Within that 12% increase, Gami Chicken’s cocktails and mocktails delivered sales growth of 136%.
MORE LIKE THIS: The one mistake Gami Chicken caught in its menu pricing
Beer is at the heart of the casual dining restaurant and Gun:Bae Lager was specifically developed for Gami Chicken to pair with their renowned chicken share plates. The lager is Gami Chicken’s top selling alcoholic drink, with Gami Cocktails and Flavoured Soju being Gami Chicken’s second and third best-selling drink segment behind the beer.
“We were unable identify an existing beer that resembled the style we were used to in Korea, so we decided to develop Gun:Bae Lager with Thunder Road Brewing,” said Lee. “The lager was refined over 18 months and the final result matches perfectly with Gami Chicken’s style of chicken, delivering a crisp, light, palate-cleanser.”
Gami Chicken’s beverage menu has evolved significantly since Gami Chicken opened their first restaurant in Melbourne in 2006. The new drink options are available at all Gami Chicken restaurants including their 39th location about to open in Sydney’s Oran Park.
