Chopstix launches new Firecracker Chicken

The launch is part of the brand’s focus on releasing limited-time offers.

Chopstix has launched a new limited-time offer, the Firecracker Chicken.

The new topping features stir-fried peppers and onions, a fiery, fresh chilli sauce and succulent chicken breast. Firecracker Chicken is the latest limited-edition topping from Chopstix, which follows the Smoky Seoul Chicken dish launched in August.

The brand’s focus on refreshing its offering with the introduction of limited-edition dishes throughout the year has been informed by a highly successful seasonal menu campaign last year, to celebrate the 20th anniversary of the brand. 

The restaurant group launched 4 limited-edition, ‘Anniversary Special’ dishes through 2022, which included K-POP BBQ Chicken, Orange Chicken and Massaman Curry, all of which proved to be highly popular with Chopstix customers. The K-POP topping shot to number 3 in the brand’s volume sales during its limited run and has since become a mainstay on the Chopstix menu. The positive reception to the Anniversary Specials from Chopstix customers has guided the brand in its approach to offer more seasonal, limited-edition dishes moving forward.

“We had such success with our anniversary dishes last year, it’s driven us to be even more active with our menu innovation, developing seasonal toppings, and our customers are continuing to respond really positively to this approach. We have seen from sales of dishes such as our Smoky Seoul Chicken and from consumer sentiment scores, that there is an appetite from our customers to sample limited-edition dishes that speak to seasonality,” Rob Burns, Marketing Director said.